It's a worldwide trend. Clothing labels are starting to embrace Organic and eco friendly fabric, and as John Patrick said "Companies that don't look into using recycled goods or choosing biodegradable elements are quickly becoming archaic".
This is starting to catch on in NZ - with designers like Kate Sylvester launching her High Summer five-piece organic cotton collection, featuring recycled buttons. Karen Walker stores already have Levis Eco Jeans and they are coming to Levis stores around NZ (later this year). Workshop have some styles that use undyed organic yarn that is bio-washed to give a naturally worn-in feel. The clothing scene in NZ is definitely set to change.
Many of the web sites listed below are overseas but just browsing them is to dream ... happy window shopping!
New Zealand:
Gaiam
Fernbird Eco Store - check out their new web site
Kate Sylvester
Untouched World
Lisa Gorman (Australia) available at selected stores in NZ
TerraPlana footwear is available at selected stores in NZ.
Overseas: Organic Denim - check out Del Forte (USA) and Levis Store (USA).Organic Designer - check out The Natural Store (UK), Camilla Norback (Stockholm), John Patrick (USA), Passenger Pigeon (Canada), Beklina (USA)
Recycled Leather bags - Ashley Watson.
Shoes with a cause - Tom's Shoes.TOMS Shoes starts with a simple idea. If you buy a pair of shoes, founder Blake Mycoskie will donate an equal pair to a deserving child.